I have a frightening thought every time I want to share a video:
"I hope they watch long enough to get to the good stuff."
I'm sharing the video for a reason- usually entertainment or educational value. But if you check out before you catch my reason, you may think I’m silly for sharing it. You miss my point and that makes me look bad.
Attention spans are short, and I know if I don’t see the value in a video within the first few seconds I’m likely move onto something else. And my guess is that you're a lot like me. Conventional social media wisdom says that anything over 3 minutes these days is too long.
So how can you ensure your audience watches long enough to see how incredibly wise you are in sharing that amazing piece of content?
Instead of having to add more commentary about the video in a text format,you can tag relevant places or people within the video. That means that when you share it, your friends/readers can jump right to the good stuff.
Here’s an example with a video I posted in last week's Tuesday Tip:
You can blipsnip with public YouTube videos or even your own video content.
It is this simple:
- Create a Blipsnips account
- Copy/paste the YouTube URL or load your video content to the site
- Watch the video and create your tags
- Click “Share” to save
- Copy/paste the embeddable URL anywhere you choose
Viola! You’ve put your audience in the driver’s seat. Hopefully with the rest of your message you’ve given them a reason to watch the whole thing, but worst case they have the cliff notes.
Try it out and let me know what you think!
Whenever I'm feeling a bit burned out on the creative mojo, I wander over to YouTube. Within moments I can laugh, be inspired, or learn something brand new. It's always an adventure.
Today I found a curated playlist on the YouTube homepage from Media Muesli. (In case you don't know, muesli is a kind of breakfast cereral which apparently is quite bland. You have to watch the intro video to get the tie-in.)
Media Muesli put together a collection of videos that shows how technology is inspiring creativity. Honestly I watch this stuff and immediately think that I'm not doing enough. Some of this stuff is mindblowingly awesome.If you don't have time to watch all 13 videos (all but one are under 3 minutes), these are my favorites:
Intel uses Lego as input device at CES, 2011 (my kids would die for this)
Alive & Sound: Laser Graffiti
What are some of your favorite examples of technology-inspired creativity? Share in the comments below!
The Tuesday Tip is where I share some interesting online resources that can help you build your business faster and reach more customers.
I’ve had a few free videos scuttle across the edges of my short attention span in the last week that managed to make me sit straighter in my chair. One was from Jon Morrow and the other was for Jeff Walker’s Product Launch Formula product.
Both of these guys are in their pre-launch product sequence, so they are building up some excitement by releasing free content to get you interested hoping you will buy at the end. What I love about this stuff is that there is a lot to learn just by watching what the big guys do, and then applying those nuggets that they give out for free in your own business.
I admit that I’m a digital product junkie, but I’m currently on a diet. So I’ll soak up as much as I can from the free stuff provided.
None of this stuff is affiliate links, because I haven’t bought either product (and that is a prerequisite for anything I recommend to you). I’ve heard great stuff about both. But I’m watching the videos, you better bet.
Here’s the links if you’d like to watch and learn too:
GuestBlogging: Jon is going into the nuts and bolts of how you can dramatically increase your online visibility and traffic by using the rather simple strategy of guestblogging.
Product Launch Formula: Jeff Walker is a product launch guru. His PLF product is a big ticket item, but there are a ton of well-known and respected online marketers out there that say it was well worth the price of admission. You can decide.
If you do watch either one of these videos, I'd love to hear more about how you think you can apply some of their suggestions in your own business, so post a comment below!